RESOURCES
| SCL’s principal consultant, Pippa Collett, is regularly invited to share her insights on sponsorship at conferences across Europe and the USA. A selection from her most recent presentations is available for online viewing here, together with contributions from other leading industry commentators.. |
| Allocation of Risk |
| Richard Hawkins of Bird & Bird LLP provides a lawyer's perspective on the allocation of risk between sponsors and rights-holders in this white paper (March 2010). **Download here** 640 kb |
| Glossary of Sponsorship Terms |
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| Like many industries, sponsorship has a language of its own that can be difficult to penetrate for newcomers. To help develop a common language, we have created this Glossary. Please do let us know if there are other terms we can add. **Download here** 550kb |
| Guardian Media Group address |
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| Pippa addresses an audience of journalists, editors, brands and agencies on the role of the media in sponsorship for Guardian Media Group (July 2009). **Download here** 650kb |
| Sponsorship Fact Sheet 2010 / SCS Sponsorship Datasheet 2010 |
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A summary of key sponsorship statistics – how much is being invested, in what categories and by which industries globally. |
ESA Sponsorship Evaluation Framework |
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Read an executive summary of the European Sponsorship Association's Sponsorship Assessment and Evaluation Guidelines, authored by Pippa Collett. |
The Insource-Outsource Debate |
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| Utilising external resources has both its strengths and weaknesses. This short presentation summarises Pippa Collett's perspective on the arguments for staffing up internally versus appointing an agency or consultancy. **Download here** 94kb |
The Dating Game |
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This presentation discusses how rights-holders and sponsors' can enhance their relationship to ensure a lasting partnership. |
Assisting Implementation in Client Companies |
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Based on her experiences both as a sponsor and as a consultant, Pippa Collett provides some hints and tips to the agency community on how to help sponsors implement their sponsorships more effectively. |
Sponsorship ROI |
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Pippa Collett addresses the topic of sponsorship evaluation. |
| A means to an end or an end itself: technology and sponsorship |
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The importance of new technology in the world of sponsorship is discussed by Pippa Collett. |
The name of the game Monetising the fan |
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Some thoughts on how to both generate greater returns from football fans from Pippa Collett at the inaugural Football Business conference in Istanbul (Spring 2008) |
Internal Engagement: strategic investment or money down the drain? |
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Sponsorship Consulting believes that getting employees excited about your sponsorships brings real benefits. Here Pippa Collett makes the case for investing in employee engagement. |